Paralympics New Zealand (PNZ) is the National Paralympic Committee (NPC) for New Zealand. They are a charity and their overall vision is ‘Excellence & Equity through Sport’. As a member of the International Paralympic Committee (IPC), PNZ are part of a worldwide social change movement, which uses the power of sport to positively influence community perceptions of disabled people and to promote a more diverse and inclusive society. To do this, they support and celebrate the achievements of Para athletes at international and national competitions all year round. Every two years, they lead New Zealand teams to the Paralympic Games. PNZ also work in the local community to advocate for sport to become more accessible for disabled people and to support the creation of more systems and programmes to enable participation in Para sport.

ClientParalympics New ZealandServicesCreative Direction, Web Design, UI & UX, Graphic Design, DevelopmentAgencySports Technology GroupAwardsTVNZ NZ Marking

Project Overview

Evolve the Paralympics New Zealand website into the online hub for all Para-Sport information, content and tools in New Zealand. Create a strong asset to support “Para-Benefits”, passing on value to Para-Athletes and PNZ members.

The Challenge

Create a digital asset that will be the authority for all Para-Sport information, content and tools in New Zealand. Create a vibrant community of users, support commercial activities and the “Para-Benefits” program, provide value to Para-Athletes and PNZ members.









The Solution

Create a website that is designed to meet and exceed the accessibility standards of the internet and be the main authority for information and resources the wider disability community in New Zealand and a marketing tool during the 2016 Rio Paralympics.


Access by Everyone Regardless of Disability

Contrast Switcher

Readspeaker Integration


Get the Latest News Across Para-Sport
in New Zealand


Learn About Sports on Offer


Promote Sponsors and Partners

Sponsor Areas


Make a Donation Online

Social Hub

Boost User Engagement Anywhere They Go


Meet the Paralympians


Countdown to the Next Event


Winner of the 2016 TVNZ New Zealand Marketing Award

Paralympics New Zealand (PNZ) took out top honours in the Not-for-Profit category at the 2016 TVNZ New Zealand Marketing Awards, the country’s most prestigious national industry awards.

The win recognised the success of the Spirit of Gold® Initiative over the past year. PNZ was also named a Judges Choice finalist in the areas of ‘Insight’, ‘Sustainability’, ‘Marketing Leadership’ and for very strong evidence showing that the Spirit of Gold® Initiative had been ‘Transformational’ for PNZ.

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