Paralympics New Zealand (PNZ) is the National Paralympic Committee (NPC) for New Zealand. They are a charity and their overall vision is ‘Excellence & Equity through Sport’. As a member of the International Paralympic Committee (IPC), PNZ are part of a worldwide social change movement, which uses the power of sport to positively influence community perceptions of disabled people and to promote a more diverse and inclusive society. To do this, they support and celebrate the achievements of Para athletes at international and national competitions all year round. Every two years, they lead New Zealand teams to the Paralympic Games. PNZ also work in the local community to advocate for sport to become more accessible for disabled people and to support the creation of more systems and programmes to enable participation in Para sport.

ClientParalympics New ZealandServicesCreative Direction, Web Design, UI & UX, Graphic Design, DevelopmentAgencySports Technology GroupAwardsTVNZ NZ Marking AwardsYear2016Linkwww.paralympics.org.nz

Project Overview


Evolve the Paralympics New Zealand website into the online hub for all Para-Sport information, content and tools in New Zealand. Create a strong asset to support “Para-Benefits”, passing on value to Para-Athletes and PNZ members.

The Challenge


Create a digital asset that will be the authority for all Para-Sport information, content and tools in New Zealand. Create a vibrant community of users, support commercial activities and the “Para-Benefits” program, provide value to Para-Athletes and PNZ members.

ACCESSIBILITY

ARTICLES

PARA-SPORT

ADVERTISING

DONATIONS

SOCIAL HUB

BIOGRAPHIES

EVENTS

The Solution


Create a website that is designed to meet and exceed the accessibility standards of the internet and be the main authority for information and resources the wider disability community in New Zealand and a marketing tool during the 2016 Rio Paralympics.


Accessibility

Access by Everyone Regardless of Disability


Contrast Switcher

Readspeaker Integration


Articles

Get the Latest News Across Para-Sport
in New Zealand



Para-Sport

Learn About Sports on Offer



Advertising

Promote Sponsors and Partners


Sponsor Areas


Donations

Make a Donation Online



Social Hub

Boost User Engagement Anywhere They Go



Biographies

Meet the Paralympians



Events

Countdown to the Next Event


Awards

Winner of the 2016 TVNZ New Zealand Marketing Award


Paralympics New Zealand (PNZ) took out top honours in the Not-for-Profit category at the 2016 TVNZ New Zealand Marketing Awards, the country’s most prestigious national industry awards.

The win recognised the success of the Spirit of Gold® Initiative over the past year. PNZ was also named a Judges Choice finalist in the areas of ‘Insight’, ‘Sustainability’, ‘Marketing Leadership’ and for very strong evidence showing that the Spirit of Gold® Initiative had been ‘Transformational’ for PNZ.

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