Founded from a need to improve sports club administration and efficiency, SportsTG has grown through years of innovation, development and our passion for sport. Formed in 1999 with a basic product offering, they grew to incorporate all aspects of grassroots sports club administration. Their suite of integrated digital products are constantly evolving and adapting to maximise the efficiency of administrators and provide accurate usable data.
ClientSportsTGServicesCreative Direction, Graphic Design, Web Design, UI & UX
Project Overview
SportsTG's sports administration platform provides a free online shop for each customer. A ground up rebuild is underway to modernise the product with a new user experience on desktop, tablet, mobile and an increase of transactions on the platform.
The Challenge
To create a design that is brandable by clients with features that allows for new customer account registration, filterable product categories, clean product views, intuitive shopping cart and increase conversions during the check out process.
MEGA MENU
REGISTRATION
CATEGORIES
PRODUCTS
CLICK & COLLECT
CHECKOUT
The Solution
Using rich media and stunning visual assets and the ability to change the theme colours to reflect a clients brand, I created a fully-responsive website for desktop, tablet and mobile that inspires potential buyers through intuitive user experience that provides a quick single checkout process that increase conversions for the client and boosts transactions on the platform.
Mega Menu
Simple and Clean Navigation
Registration
Create an Account or Sign in
Categories
Create and Filter Product Categories
Products
Product Page that Converts
Click & Collect
Choose a Store to Collect your Order
Checkout
Single Page Checkout
Working with Nick has been an amazing experience for SportsTG. Nick has the creativity to design tailored solutions for our technology and business goals that surpassed what we imagined. Nick's digital knowledge, complemented by his professionalism and commercial acumen, serves as a distinguishable difference. Nick’s foresight, commitment to service and dedication to quality has provided us a foundation to enhance and improve our digital products into the future.Anthony Richardson. Head of Digital, SportsTG
The Prototype
Preview the high-fidelity prototypes that look and work exactly like a real website and watch short video demos demonstrating website usability and functionality.
