Bicycle Motocross Australia (BMXA) is recognised by the Australian Sports Commission as the National Sporting Organisation for BMX racing within Australia. BMXA is also an affiliate of UCI (Union Cycliste Internationale), the international cycling federation.

BMXA is the second largest BMX nation behind the United States of America. There are BMX clubs located in every state, in both rural and metropolitan regions.

BMXA also has a number of programs ranging from junior development programs, through toTalent Identification programs. There is an opportunity to join in BMX riding, whatever the level of rider you may be.

ClientBMX AustraliaServicesCreative Direction, Graphic Design, Web Design, UI & UXAgencySportsTGYear2017Linkhttp://www.bmxaustralia.com.au

Project Overview


We were presented with the opportunity to re-create the digital presence for BMX Australia. Underpinned by the core values and commercial goals of BMX Australia, the site focuses on ensuring that real world experiences connect with the online digital environment.

The Challenge


The goal was to position BMX Australia at the heart of the community and demonstrate the integral role that BMX Austraila plays in Regional Australia by its support of local initiatives and increasing participation in the sport.

MEMBERSHIP

NEWS

EVENTS

VIDEOS

FIND A CLUB

BIOGRAPHIES

SOCIAL HUB

GRAPHICS

The Solution


Built on the back of the WordPress Content Management System means that the learning curve of website administration becomes dramatically reduced and digital experiences can be delivered to their customers ensuring their experience is seamless. Custom plugins were created to simplify the recruitment process of participants and access to the latest news, upcoming events, videos and athlete biographies, showing the athlete pathway to becoming the world champion.


Membership

Become a Member



News

Stay Informed



Events

View Upcoming Events



Videos

Watch Exclusive Videos



Find a Club

Join a Local Club



Biographies

Meet the Riders



Social Hub

Join the Conversation



Graphics

Custom Hero Images


The Prototype


Preview the high-fidelity prototypes that look and work exactly like a real website and watch short video demos demonstrating website usability and functionality.


Videos

Let's Get Creative!


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