The National Basketball League is the pre-eminent professional men’s basketball league in Australia and New Zealand. The league was founded in 1979 and is currently contested by nine teams; eight from Australia and one from New Zealand.

ClientNBLServicesCreative & Art Direction, Web Design, UI & UX, Graphic DesignAgencySportsTGYear2017

Project Overview

Update the digital presence of the National Basketball League. Underpinned by the business goals and commercial strategy of National Basketball League, the website updates focuses on ensuring that real world experiences connect with the online digital environment.

The Challenge

Our goal was to redesign current website elements to provide more exposure for news articles and generate more value for commercial partners on the website. Improve the user experience and boost fan engagement on the NBL and team websites.







The Solution

Improved the visibility of news articles by exposing the upcoming headlines in the news slider, add tab-able news categories and introduced the ability to display sponsored content. Increased branding opportunities by integrating sponsors into the creation of content and website elements. Mega menu provided a traditional way to navigate a large website without educating the user on a new interface concept. Boosting fan engagement by making the game centre component contextual, filterable and brandable on all devices.


More Exposure for Articles

Before - After

Before - After


Branding Opportunities for Sponsors


Easily Navigate the Website


Watch Games Live

Game Centre

View Live and Past Game Results

NBL Team Game Centre

NBL Standings


Join the Conversation

Before - After


NBL Theme

Team Theme

Let's Get Creative!

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